A retail company that sells sportswear and sporting goods was looking for new ways to increase sales and boost customer loyalty. Although the company already had a loyalty program based on sales-based discount levels, it was looking for a new way to improve its marketing strategy.
Through a collaboration with an experienced marketing expert, the SportPlus Club program was developed. Customers were encouraged to invite their friends and family members to join the loyalty program and shop at the retailer. For each successful referral, the referring customer received a discount on their next purchase and at the same time generated a bonus in euros based on the sales made by themselves and their newly referred customers. This bonus was paid out to the customer in the following month.
The multi-level referral program could be applied up to the seventh level, which meant that customers could also benefit from recommendations that came from their referrals. This ensured greater customer loyalty and improved customer loyalty to the company.
The implementation of the multi-level referral program had an impressive effect on the retail company. In a short period of time, sales increased significantly by encouraging customers to become new customers and rewarding them at the same time. The program has also helped customers build a closer relationship with the company and recommend it to others.
This example shows how simple but effective a multi-level referral program can be to grow the business of medium-sized companies. The program is easily transferable to online stores and branches in several countries and can help to increase sales, increase customer loyalty and attract new customers.