The customer loyalty revolution in the automotive industry 2023: How a New Referral Program Connects Brands, Dealers and Fans
A paradigm shift in customer loyalty In the past, customer loyalty programs in the automotive industry often only captured the moment of the transaction at the point of sale as the moment of customer loyalty. The real bond that begins long before this moment has often gone unnoticed, despite massive investment in traditional forms of advertising. But by 2023...