DIY and home improvement stores don't have it easy these days. The market is saturated and competition is fierce. So how can they take their business to the next level and set themselves apart from other DIY stores? One method that has proven to be extremely effective is community building through a multi-level referral network.
But how exactly does it work? Customers and business partners of the DIY store can register in a multi-level referral network and thus actively participate in the success of the DIY store. For every successful recommendation, they receive a commission that is not limited to a one-off purchase, but can also generate long-term income. This creates a passive revenue and income stream not only for the DIY store, but also for the customers.
Each customer can only be registered once in the referral network. This means that even if a customer makes a purchase in another DIY store, the DIY store with which they are registered also earns the bonus distributed by the competitor brand. A truly unique selling point compared to conventional bonus systems.
Another advantage is that existing loyalty card or bonus systems can be supplemented and combined with the multi-level recommendation network without the need for process changes at the point of sale. Existing loyalty cards can be used to authenticate the extended multi-level meta bonus system.
The multi-level incentive system not only makes DIY stores an attractive employer, but also gives their customers the opportunity to earn a smaller or larger additional income. Say goodbye to comparability with standard bonus systems. This creates strong customer loyalty and creates an engaged community that regularly comes together to share their experiences and knowledge.
To summarize, community building through a multi-level referral network is an extremely effective way to take the business of DIY stores to a new level. By optimizing their marketing strategy and encouraging engagement from their customers and business partners, DIY stores can stabilize and increase their sales.