Times are changing and so are the ways in which companies can be successful. Influencers are becoming increasingly important in the digital world. Some companies have already recognized this and are reaping the benefits of working with these influencers.
One example is the multi-level referral community Crossworx, which enables influencers to interact with their followers on a whole new level and earn money in the process. But what does this mean for influencers and their followers?
Influencers as investors
"According to Alvaro Gellings, who has already founded several companies himself and is active as a business angel, start-ups can now benefit enormously. Among other things, he helped build Lanch's business model, which includes the development of various creator brands." (Quote from the original article by Kim Torster on Gruenderszene.de)
Collaborating with influencers can have positive effects for start-ups, especially in the long term - for example, if an influencer takes a stake in the company. "Marketing is often the most expensive factor, especially in the start-up phase of a company," says Gellings.
But what does that mean in concrete terms? Let's take Crossworx as an example. The model is simple and effective: influencers and their followers have the opportunity to earn money through recommendations. An influencer recommends a product or service, and if their follower follows these recommendations and carries out a transaction, the influencer receives a commission. However, it's not just the influencer who earns from this, their followers also have the opportunity to earn money if they pass on the recommendation to their own friends and followers.
This model allows not only the influencers and Crossworx to benefit, but also and above all the followers and their friends. This unique opportunity raises the service level of influencers in collaboration with Crossworx to a whole new level: the followers receive an earning opportunity.
Influencer marketing: an effective strategy
"Various studies, such as a survey by software broker Get App, have shown that users are influenced by influencers when making purchasing decisions. In the Get App survey, 61% said they were more likely to buy products from a brand with which an influencer works." (Quote from the original article by Kim Torster on Gruenderszene.de)
This shows how effective influencer marketing can be and why collaboration with influencers is so valuable for start-ups. Crossworx's multi-level referral community can increase this effect even further by giving not only the influencers but also their followers a direct share in the success.
Future prospects
The world of influencer marketing is changing and start-ups that recognize and take advantage of this opportunity have a good chance of success. "In fact, future generations of consumers are spending significantly more time online than a comparable group a few years ago," says Alvaro Gellings. (Quote from the original article by Kim Torster on Gruenderszene.de)
For Crossworx and similar models, this means enormous potential. By offering a platform that involves both influencers and their followers in the earning process, they enable a win-win-win situation: start-ups and companies receive effective marketing, influencers can monetize their influence and followers have the chance to earn money themselves by passing on recommendations.
The age of the multi-level referral community has arrived, and it promises to fundamentally change the landscape of influencer marketing. Those who recognize and take advantage of this trend have a good chance of being successful in the digital age.
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