The hotel industry is an industry in which customer satisfaction and loyalty are of central importance. But how can you turn customers into fans who not only visit the hotel again, but also actively recommend it? One possible way to do this is by using a meta social selling network. Here are 5 reasons why this innovative sales strategy can also be interesting for the hotel industry:
- Increasing customer loyalty: A meta-social selling network can help to strengthen customer loyalty, as it offers guests incentives to actively recommend the hotel to others. The multi-level remuneration of the intermediaries also creates a stronger bond between the fans and the hotel, as the fans themselves benefit when they attract more guests to the hotel.
- Increased reach: A meta-social selling network enables the hotel to achieve a greater reach and therefore potentially attract more guests. This is because every agent in the network can actively promote the hotel and its services and thus attract new guests.
- Generating a new crisis-resistant revenue stream: Especially in the current times, when the hotel industry is affected by crises such as the Covid-19 pandemic, a meta social selling network can generate a new crisis-resistant revenue stream for the hotel. Through the passive ongoing revenue from the network, the hotel can generate additional revenue even in difficult times.
- Supplementing existing customer programs: A meta-social selling network can complement existing customer programs, making them even more effective. This is because the network's agents are usually fans of the hotel themselves and can therefore enhance the impact of existing customer programs.
- Promote customer recommendations in an authentic way: In contrast to traditional advertising campaigns, which can often seem intrusive or unnatural, a meta social selling network promotes customer recommendations in an authentic and natural way. This is because the recommendations come from fans of the hotel who know and appreciate the hotel and its services from their own experience.
A meta-social selling network can therefore be a promising strategy for the hotel industry to strengthen customer loyalty, increase reach, generate a new revenue stream and promote customer recommendations in an authentic way. Especially in the current times, it can make sense for hotels to consider using this innovative sales strategy.